Media

Following a competitor challenge filed by Procter & Gamble, Quanovate Tech voluntarily discontinued all comparative, performance, and superiority advertising claims for its Mira Fertility Monitor and Test Wands before the National Advertising Division reached any merits decision. NAD will treat the withdrawn claims as if it had formally recommended discontinuance and Quanovate had agreed to comply, a standard procedural outcome for advertiser withdrawal during inquiry. The public record does not specify which exact claim phrases were at issue or which advertising channels carried them.

Townsquare Media's two-year-old Media Partnerships division has signed its 16th white-label digital advertising deal, adding Midlands Media Group of Columbia, S.C., and extending the company's programmatic reach to 115 markets across owned and partner stations. The division generated roughly $6 million in 2025 and is projected to more than double that in 2026, with a four-year target of $50 million in revenue at a 20% profit margin. This growth comes as digital advertising now accounts for 57% of Townsquare's net revenue and 59% of segment profit in the first half of 2026, even as overall company net revenue was essentially flat and a net loss of $41.8 million was recorded due to non-cash FCC impairment charges.

A+E Global Media and nonprofit AdGood announced a programmatic partnership on August 14, 2025, giving verified 501(c)(3) organizations access to donated Connected TV advertising inventory at CPMs typically 70% below market rate, with a minimum campaign entry point of $250. The arrangement is open to nonprofits of all sizes nationwide and routes inventory through AdGood's seat on Magnite, though the specific volume of A+E-donated impressions and which A+E brands contribute inventory have not been disclosed. AdGood's platform carried over 450 million monthly impressions and 75 active nonprofit clients at the time of the announcement.