Media

The Interactive Advertising Bureau published a non-enforceable framework on August 3, 2026, defining shared vocabulary, quality tiers, and disclosure requirements for measuring how brands and publishers appear in AI-generated responses. The framework organizes metrics across four dimensions — Presence, Prominence, Portrayal, and Persuasion — and distinguishes between directional measurement for trend monitoring and decision-grade measurement required for budget allocation. Several areas remain unresolved, including paid placement, downstream attribution, multimodal visibility, and post-citation click-through data, which depends on platform-level access that not all AI platforms currently provide.

Family Entertainment Television has named VideoAmp its first advanced currency provider, covering both FETV and Family Movie Classics for the 2026-27 upfront season. The agreement includes cross-platform audience measurement, demographic guarantees for linear transactions, and full-funnel outcomes measurement such as sales lift and attribution. No specific advertiser or agency has been named as a committed buyer under the new currency, and whether VideoAmp supplements or replaces FETV's existing Nielsen arrangement has not been publicly established.

SiriusXM announced on June 2, 2026, that six video podcasts from its network, including shows hosted by Conan O'Brien and Trevor Noah, will be distributed on Tubi with no platform exclusivity and advertising revenue shared between the two companies. Creators retain the right to continue publishing on YouTube and other platforms without restriction. The deal provides access to Tubi's reported 100 million monthly active users, though no program-level audience figures, launch dates per show, or geographic territories were disclosed.