Media

According to Media Dynamics preliminary estimates, streaming attracted $17.2 billion in 2026–27 U.S. primetime upfront commitments versus $16.6 billion for linear TV, marking the first time streaming has led the market in a total estimated at $33.8 billion. Broadcast and cable CPMs both fell, down 4.2% and 8.5% respectively, while the overall market grew 9.1% from the prior season. The figures are independent estimates rather than reported actuals from networks or platforms, and no major seller has disclosed a comparable company-specific dollar total.