Media & Advertising

Spider-Man: Brand New Day recorded an estimated $355 million domestic and $927 million worldwide opening weekend July 31–August 2, 2026, placing second all-time in both categories behind Avengers: Endgame's $357 million domestic and approximately $1.22 billion global debuts. The film had no domestic IMAX availability because The Odyssey held that footprint, yet still set opening-weekend records for Dolby Cinema, 4DX, and ScreenX formats. All figures remain estimates pending final audited tallies from Sony, Comscore, and Rentrak, and a $1 million discrepancy in international totals across sources is unresolved.

The filmed stage production of Hadestown: The Musical set two live-theater capture records: a $10.26 million opening weekend from 1,949 North American theaters on July 24, 2026, and a cumulative domestic gross of $18.2 million that exceeds Hamilton's final North American total of $16.9 million. Originally planned for five nights, the run was extended indefinitely after three days due to demand, though theater count had already declined from 1,949 to 1,567 by its second weekend. The results are being cited by distributor Bleecker Street's Crosswalk division as evidence that event-cinema theatrical releases can be a viable distribution channel for live stage productions, though costs, revenue splits, and profitability figures have not been disclosed.