Publicis Wins PepsiCo Global Media Account Worth Up to 1.9 Billion Dollars Displacing OMD
Publicis Groupe has secured PepsiCo's global media account, estimated between $1.7 billion and $1.9 billion, ending Omnicom's OMD network relationship with PepsiCo in key markets including the US and UK after more than 25 years. The appointment, confirmed by PepsiCo to trade press rather than through an official release, consolidates media strategy, planning, and data across more than 200 markets under PepsiCo's new integrated operating model. Publicis is also reported to have withdrawn from Coca-Cola's separate global media pitch as a result, though neither Publicis nor Coca-Cola has confirmed that withdrawal on the record.